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This workshop focuses on understanding your market and the importance of knowing what your customer wants and why they will buy from you. It sets out the principles of good research and provides ideas for promotional techniques that can easily be implemented in new and small businesses. The workshop also demonstrates some basic selling techniques which can lead to increased sales by understanding how customers make buying decisions.
Anybody who is considering starting a business or potential owner-managers and proprietors of small businesses who want to understand more about their market and to develop their customer base.